Real Time With... Productronica 2009
Video Index

PCB007 European Editor Stuart Hayton conducts a conversation with Andre Bogedom, who leads Adeon--one of Europe's leading PCB supply distributors. Find out the state of Europe's PCB manufacturing sector from an insider who has his finger on the pulse of the industry.

Arlon has seen its business grow in Asia as telecom heats up there. But Europe also offers fertile high-reliability materials market. Arlon Vice President of Sales Brad Foster details the European high-reliability materials demand and how his company must help bridge the gap between OEM design specifications and fabricator manufacturing capability.

After first discussing the PCB market outlook, Atotech Global Sales and Marketing Manager Dimitry Kostouros reveals details about his company’s new Touchless Transport System (TTS) that holds great promise for HDI manufacture.

Atotech Vice President of Electronics Uwe Hauf discusses the new European PCB market in the aftermath of the global economic recession. He looks at what markets will remain in Europe and how the industry will move into higher technology manufacturing techniques as it moves forward.

An interview with EIPC Technical Director Michael Weinhold covers the latest European legislative goings on, including the push toward halogen-free PCBs. Weinhold also addresses other technical concerns, along with the evolving relationship between European PCB makers and low-cost Asian fabricators.

Maria Gonzalez of Gardien Independent Testing outlines Gardien’s strategy for equipment sales and outsourcing services in the post-Mania era. Whilst outsourced test services is the clear focus, Maria suggests that equipment sales will remain, albeit under a slightly different model.

Professor Martin Goosey, a veteran PCB technologist, discusses a unique, government-funded research program that unites the needs of industry with the resources of academia. Will this model prove worthwhile for other PCB-producing nations that have unmet R&D needs?

Invotec is a leading European fabricator. Operations Manager Tim Tatton sits down with PCB007 European Editor Stuart Hayton to discuss his view of the goings on at Productronica, how his company is faring in the European PCB market, and if the shrinking supply base in Europe is any reason for concern.

MicroCraft's North American President, Lino Sousa, discusses how careful analyzation of world markets and utilization of the company’s jettable technology have enabled them to provide solutions for smaller companies looking to compete more globally.

Orbotech unveiled its Pargaon LDI Solder Mask machine here in Munich. Watch the ribbon cutting ceremony for a machine that images solder mask layers--a promising addition to Orbotech's LDI equipment set.

Ever since LDI became a prominent digital imaging technology, the industry has hungered for a robust solder mask solution. Orbotech President Yoav Harel believes his company has scaled that mountain with its latest addition to the Paragon LDI family. Find out why in this exclusive productronica 2009 interview.

A discussion of how industry companies might use social networking sites like Facebook and Twitter as a means of getting closer to customers.

Rena Hoellmueller executive Albert Sadoine discusses his company's new culture and market strategies with PCB007 Editor Steve Gold.

Thomas Kunz, President of Schmoll Maschinen introduces an exciting new conceptual machine design dubbed "DDI" (Direct Digital Imaging). This machine has been developed by Schmoll in cooperation with one of their partners, Bacher as an alternative to LDI. It utilizes an alternate light source that will help to keep costs down. In addition, since it does not employ the use of a laser, this will translate to savings to the end user in reduced maintenance costs.

Speaking in German, Dr. Karl Heinz discusses the company's newest solder mask formulated for flex and rigid-flex applications.

Sun Chemical executives discuss the company's newest solder mask formulated for flex and rigid-flex applications. Tony Searle also discusses the European solder mask market.

Taiyo America President David Rund offers his perspective of the Western solder mask market. He also discusses his company's printed electronics work and what opportunities might lie in that relatively new market.

The managing director of Ucamco--with the company before Mania bought Barco and surviving the collapse of the PCB supply conglomerate--discusses life after Mania, including re-branding and re-focusing the CAM and photoplotting business.

Valor’s Executive Vice President of Business and Strategy shares with us his excitement about recent developments. From the proposed acquisition by Mentor Graphics, to new product launches and a strong order book, Lior has much to be positive about.

Ventec Europe has only been a player on the European laminate stage for less than three years. Managing Director Mark Goodwin details its position in the industry, as well as characterizing the materials market in Europe.

A look at how conformal coating requirements have shifted into much higher volume applications. EMS07 Editor Steve Gold talks to Asymtek’s Greg Wood and Dan Ashley about the latest developments in conformal coating equipment, and how the European market is presently faring.

An interview with DEK's Martin Buttle reveals how the company is expanding its product portfolio to offer a wider range of electronics assembly solutions.

Goepel’s Stefan Meissner details his company’s efforts in Munich, including a look at a new dual simultaneous AOI and X-Ray inspection machine. He also elaborates on JTAG boundary scan inspection solutions.

Roberta Foster-Smith is Nordson Asymtek's Manager of Global Marketing Communications. Here Roberta reveals how differentiating the marketing approach is key; what might work well in one region of the world might not make sense in another.

Many companies take a "wait and see" approach to exhibitions. Not Nordson Dage, which has scheduled several customer demo meetings during the week in Munich. Nordson Dage European Sales Manager Keith Bryant discusses this approach, along with the company’s new product launches at Productronica 2009.

Part of a solid sales strategy is understanding what causes pain for your customer and rectifying it. OK International Vice President Tom Seratti explains how his company has moved from identifying customer pain points to relieving them. He also talks about the company’s sales reorganization in Europe, and the centralization of back-end functions with parent company Dover.

Many EMS suppliers are trying to diversify their product portfolio. Solar is a sector that has really drawn a great deal of interest. Rehm Chief Commercial Officer Marc Dalderup details his company's 2009 activities, including its push into solar and its committment to EMS reflow oven technology.

Having released a new machine earlier this year at Nepcon China, VI Technology did not rest on its laurels. Chief Commercial Officer Jean-Yves Gomez elaborates on his company’s newest equipment release. He also offers his perspective of how the EMS sector is doing.

One of the topics of conversation at Productronica is how Nordson is making a concerted effort to better blend its electronics assembly industry subsidiaries. Thanks to this initiative, YESTech now has moved into the company’s Maastricht service and demo center. Find out what this means for YESTech and what products the company launched at Productronica.

BPA Consulting’s Francesca Stern sits down with PCB007 European Editor Stuart Hayton and reviews some information from her company’s latest study. She also assesses the European PCB market and its near-future prospects.

Technological innovation has always been an ESI ambition. Now, as semiconductor and HDI technology converge, the company is pushing into a new embedded trace technology that could prove to be a key enabler in the not-too-distant future. Find out more about this initiative from Jeff Albelo, along with products that ESI displayed this year.

A Cadence rep discusses the European design market with PCB007 European Editor Stuart Hayton.

LPKF CEO Dr. Ingo Bretthauer sits down with Stuart Hayton to discuss the good news from LPKF. One sector of their innovative business that is enjoying a brisk upswing is MID, Moulded Interconnect Devices which are utilizing the Laser Direct Structure - LPKF-LDS(tm) technology which makes it possible to produce circuit layouts directly onto molded plastic parts.

Andrea Roberts of ARMarketing explains how the best marketing focuses on customers’ pain points, not just the tools and services. She also discusses some simple methods for compiling technical articles for industry publications, as well as ways to get the most out of new product demos at trade shows.

PCB007 European Editor Stuart Hayton conducts a conversation with Andre Bogedom, who leads Adeon--one of Europe's leading PCB supply distributors. Find out the state of Europe's PCB manufacturing sector from an insider who has his finger on the pulse of the industry.

Arlon has seen its business grow in Asia as telecom heats up there. But Europe also offers fertile high-reliability materials market. Arlon Vice President of Sales Brad Foster details the European high-reliability materials demand and how his company must help bridge the gap between OEM design specifications and fabricator manufacturing capability.

A look at how conformal coating requirements have shifted into much higher volume applications. EMS07 Editor Steve Gold talks to Asymtek’s Greg Wood and Dan Ashley about the latest developments in conformal coating equipment, and how the European market is presently faring.

After first discussing the PCB market outlook, Atotech Global Sales and Marketing Manager Dimitry Kostouros reveals details about his company’s new Touchless Transport System (TTS) that holds great promise for HDI manufacture.

Atotech Vice President of Electronics Uwe Hauf discusses the new European PCB market in the aftermath of the global economic recession. He looks at what markets will remain in Europe and how the industry will move into higher technology manufacturing techniques as it moves forward.

BPA Consulting’s Francesca Stern sits down with PCB007 European Editor Stuart Hayton and reviews some information from her company’s latest study. She also assesses the European PCB market and its near-future prospects.

An interview with EIPC Technical Director Michael Weinhold covers the latest European legislative goings on, including the push toward halogen-free PCBs. Weinhold also addresses other technical concerns, along with the evolving relationship between European PCB makers and low-cost Asian fabricators.

Professor Martin Goosey, a veteran PCB technologist, discusses a unique, government-funded research program that unites the needs of industry with the resources of academia. Will this model prove worthwhile for other PCB-producing nations that have unmet R&D needs?

Invotec is a leading European fabricator. Operations Manager Tim Tatton sits down with PCB007 European Editor Stuart Hayton to discuss his view of the goings on at Productronica, how his company is faring in the European PCB market, and if the shrinking supply base in Europe is any reason for concern.

LPKF CEO Dr. Ingo Bretthauer sits down with Stuart Hayton to discuss the good news from LPKF. One sector of their innovative business that is enjoying a brisk upswing is MID, Moulded Interconnect Devices which are utilizing the Laser Direct Structure - LPKF-LDS(tm) technology which makes it possible to produce circuit layouts directly onto molded plastic parts.

MicroCraft's North American President, Lino Sousa, discusses how careful analyzation of world markets and utilization of the company’s jettable technology have enabled them to provide solutions for smaller companies looking to compete more globally.

Roberta Foster-Smith is Nordson Asymtek's Manager of Global Marketing Communications. Here Roberta reveals how differentiating the marketing approach is key; what might work well in one region of the world might not make sense in another.

Part of a solid sales strategy is understanding what causes pain for your customer and rectifying it. OK International Vice President Tom Seratti explains how his company has moved from identifying customer pain points to relieving them. He also talks about the company’s sales reorganization in Europe, and the centralization of back-end functions with parent company Dover.

Orbotech unveiled its Pargaon LDI Solder Mask machine here in Munich. Watch the ribbon cutting ceremony for a machine that images solder mask layers--a promising addition to Orbotech's LDI equipment set.

Ever since LDI became a prominent digital imaging technology, the industry has hungered for a robust solder mask solution. Orbotech President Yoav Harel believes his company has scaled that mountain with its latest addition to the Paragon LDI family. Find out why in this exclusive productronica 2009 interview.

A discussion of how industry companies might use social networking sites like Facebook and Twitter as a means of getting closer to customers.

Many EMS suppliers are trying to diversify their product portfolio. Solar is a sector that has really drawn a great deal of interest. Rehm Chief Commercial Officer Marc Dalderup details his company's 2009 activities, including its push into solar and its committment to EMS reflow oven technology.

Rena Hoellmueller executive Albert Sadoine discusses his company's new culture and market strategies with PCB007 Editor Steve Gold.

Thomas Kunz, President of Schmoll Maschinen introduces an exciting new conceptual machine design dubbed "DDI" (Direct Digital Imaging). This machine has been developed by Schmoll in cooperation with one of their partners, Bacher as an alternative to LDI. It utilizes an alternate light source that will help to keep costs down. In addition, since it does not employ the use of a laser, this will translate to savings to the end user in reduced maintenance costs.

Speaking in German, Dr. Karl Heinz discusses the company's newest solder mask formulated for flex and rigid-flex applications.

Sun Chemical executives discuss the company's newest solder mask formulated for flex and rigid-flex applications. Tony Searle also discusses the European solder mask market.

Taiyo America President David Rund offers his perspective of the Western solder mask market. He also discusses his company's printed electronics work and what opportunities might lie in that relatively new market.

Having released a new machine earlier this year at Nepcon China, VI Technology did not rest on its laurels. Chief Commercial Officer Jean-Yves Gomez elaborates on his company’s newest equipment release. He also offers his perspective of how the EMS sector is doing.

Valor’s Executive Vice President of Business and Strategy shares with us his excitement about recent developments. From the proposed acquisition by Mentor Graphics, to new product launches and a strong order book, Lior has much to be positive about.

Ventec Europe has only been a player on the European laminate stage for less than three years. Managing Director Mark Goodwin details its position in the industry, as well as characterizing the materials market in Europe.